Skincare has been present in all cultures since the beginning of time. The Ancient Egyptians already knew about the properties of plants and used essential oils in their beauty routines. The Romans made soaps from olive oil because of the benefits it has on skin. When pale skin was the beauty ideal, they would use substances -sometimes dangerous, such as lead- to achieve the paleness that women of other times wanted to achieve.
The reasons were not merely aesthetic, but also medicinal. Our ancestors used creams, ointments and emulsions to treat skin conditions such as eczema, irritation and rashes. The formulations were passed down from mothers to daughters and many of them are still around today.
This union between beauty and health has gotten stronger as we’ve acquired medical-scientific knowledge, and now to speak of beautiful skin is to speak of healthy skin.
We know that sun provides us with beneficial vitamin D, but that it can also cause irreparable damage to our skin. And that’s why we must protect it. We understand the relationship between optimal hydration and skin elasticity. And we also know that the skin is the most extensive organ of our body and, therefore, everything it absorbs has a direct impact on our health.
Organic skincare is not a passing fad. Today, not only do we look for effectiveness, but also for toxic-free products starting right from the farming stage that are produced in a sustainable and environmentally friendly way. We seek, in short, to achieve conscious beauty.